It is announced, that the world’s second largest diamond maker Alrosa is joining Tracr, the blockchain-based end-to-end diamond tracing solution. Tracr platform is developed by South African diamond company De Beers Group for the purpose of ensuring that conflict diamonds do not enter its supply chain. According to the statement, the Russian company is joining the project because it supports the goal of protecting consumers and ensuring the integrity of the authenticity of their diamonds. Some major diamond companies also have plans on joining Tracr project as the gem industry increasingly recognizes the blockchain as a solution to the supply chain challenges of ensuring transparency, trust, traceability, privacy, and compliance.