Fashion brand Balenciaga will begin accepting cryptocurrency payments in bitcoin and Ethereum.
The company said it plans to add support for other digital assets later.
The innovation will only affect retail outlets in the U.S., specifically, the brand has already implemented cryptopayments at its flagship stores on Madison Avenue in New York City and Rodeo Drive in Beverly Hills, as well as on its official website.
“Balenciaga is thinking about cryptocurrency in the long term, and currency fluctuations are nothing new,” the company said.