Blockchain Algorand has entered into a sponsorship and technical partnership agreement with FIFA.
As part of the deal, Algorand will also become a regional sponsor of FIFA 2022 in North America and Europe.
In addition, Algorand will be the official sponsor of the 2023 FIFA Women’s World Cup in Australia and New Zealand.
According to the announcement, the company will help FIFA develop its own “digital asset strategy” and provide an “official blockchain wallet solution.”
FIFA President Gianni Infantino expressed his admiration for the partnership, saying it was “a testament to FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth,” adding that he looked forward to a “long and fruitful partnership with Algorand.”
In March, CryptoCom Exchange became the official sponsor of FIFA 2022.
The FIFA World Cup will be held in Qatar.