The project will be launched in partnership with blockchain startup DOVU. The Product Development Director of DOVU, Alex Morris said that such system will help BMW to understand how active its vehicles are and how the company can influence this. The drivers who receive the reward tokens will then, with the help of eco system, be able to spend them to purchase new tyres and so on. Thus, the system will require drivers to submit weekly data on mileage for the rented cars, which will be recorded on DOVU blockchain. Morris claims that “at the moment, the mileage data is the most important factor in estimating the cost of resale cars.”