In November 2017, Coinbase was the top downloaded app in the Apple’s App Store, beating tech giants such as YouTube, Facebook Messenger, Instagram, Snapchat, Amazon, and others. However, things changed since then and now, as interest in cryptocurrencies has waned, Coinbase has started to lose its popularity. The company made several moves to diversify its services – by launching Coinbase Custody and rebranding GDAX to Coinbase Pro, in an effort to tighten its brand image. In addition, it launched the Coinbase Index Fund, allowing US investors to be exposed to the platform’s listed assets without actually owning them.