The Louis Vuitton brand has integrated NFT into its cell phone game Louis: The Game.
The game was first introduced in August 2021. Players enter a world where they can dress up their brand-inspired avatar named Vivienne and run around collecting postcards telling the brand’s 200-year history.
According to Vogue Business, the company has added new quests and new NFT rewards to the app.
Players who collect a certain number of free NFTs in the game will have a chance to enter a drawing for branded NFTs, which runs through Aug. 4.
The NFTs were created in collaboration with startup Beeple Wenew Labs and are minted from Ethereum wallet.