British supercar manufacturer McLaren Automotive announced the launch of the McLaren Special Operations (MSO) LAB, which is an exclusive new digital community symbolizing the company’s next chapter in the meta universe.
McLaren’s design team collaborated with MSO LAB to create McLaren’s limited-edition NFT. The company said the first limited-edition NFT is scheduled to launch in the near future.
“We have created a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s own specialty division, so it makes sense that MSO LAB would be our home to collaborate in the metaworld and push the boundaries of capability and design unencumbered by physical limitations,” McLaren Automotive marketing director Gareth Dunsmore.