World’s largest diamond jewelry retailer Signet Jewelers has joined to a pilot version of blockchain platform Tracr, made by De Beers Group. The project aims to bring transparency to the industry. By joining the platform, Signet will enable the platform to complete a “digital link” from diamond production to its retail location.
Signet Jewelers is headquartered in Ohio and operates in Canadian, American and British markets. According to their annual report, the company has a market share of 7 percent of the US jewelry market.