Under Armour’s Curry Brand sportswear fashion brand will release its own NFT every time NBA basketball player Stephane Curry makes a three-point shot during ongoing playoff games.
Curry plays for the Golden State Warriors and is known for his successful three-point shots.
NFTs will be given to fans on a first-come, first-served basis and will allow their owners to put them on their avatars.
Beginning in June, the brand plans to release another 20,000 NFT basketballs.
Curry Brand previously released digital sneakers that can be used on several gaming platforms, including Decentraland, The Sandbox, Gala Games and Rumble Kong League.