Universal Music Group (UMG) has begun a partnership with NFT platform Curio to launch NFT projects from UMG record labels.
“With Curio, our labels will have a secure and dedicated platform to host premium projects and provide new opportunities for collectors and fans from around the world to purchase unique works inspired by their favorite artists and labels. UMG is focused on developing new opportunities in this space that put our artists and labels at the forefront, working to ensure that the evolution of Web3 opens up exciting new opportunities for their creativity,” the company said in a statement.
The first collection will be released in March for artist Calum Scott.