Visa has officially launched a program for artists that focuses on business development with NFT.
The program will run for one year. Its goal is to teach NFT technology to artists, musicians, fashion designers and filmmakers.
Visa’s head of cryptocurrency, Kai Sheffield, said the company hopes to understand the opportunities and pain points that creators face, as well as explore NFT’s role in monetizing their work.
“This is just the beginning. At Visa, we are constantly developing new products and solutions for our customers,” Sheffield said.