Amazon chose Ripple technology over other cryptocurrencies, as it’s fully customer orientated and has established itself as one of the main cryptocurrencies for the formation of the future of digital commerce. Unlike BTC, XRP offers an alternative – it is much easier to use 1 XRP rather than 0.0001 BTC. In addition, the online retail giant claims that Ripple offers the best transaction speed, by making operations within 3.3 seconds with a fee as low as $0,0004.