Model Bella Hadid has announced the launch of her personal NFT collection, “CY-B3LLA,” consisting of 1,111 pieces of digital art.
Each NFT will look like a virtual 3D model of Hadid, resembling an avatar from a computer game. Buyers will be able to choose the clothes and accessories the Bella avatar they receive will wear.
Digital token holders will join a private fan club and will be able to meet Bella Hadid in person.
“As we’ve been reminded too many times, the universe we live in is imperfect. But I believe this is an opportunity to build a meta-community sustained by peace, love, compassion and meaningful connections,” Hadid stated.