French brand Lacoste has launched an NFT collection as part of the UNDW3 project. The company said the goal of launching the collection tokens is to create its own online community and a new way to interact with customers.
The company will issue 1,11212 NFTs, which will represent the brand’s signature polo called L1212. The tokens will be sold for 0.08 ETH (~$97).
“Collectors will be able to access groundbreaking ecosystem, digital, physical and experiential benefits in the crocodile world, such as co-created products exclusively for them,” Lacoste said in a statement.
Earlier, the company launched its own server on Discord.