The CEO of Starbucks said the company plans to enter the NFT space in 2022

Home / The CEO of Starbucks said the company plans to enter the NFT space in 2022

Starbucks CEO Howard Schultz announced that the company plans to enter the NFT industry by the end of 2022.
Schultz said it will happen “sometime before the end of this calendar year.”
“If you look at companies, brands, celebrities, influencers who are trying to build digital platforms and NFT businesses, I can’t find any of them that have the treasure trove of assets that Starbucks has. From collectibles to the entire legacy of the company,” he stated.

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